Miracle Treat Day

The 9th annual Miracle Treat Day will be held Thursday, August 14, 2014. On this day, participating Dairy Queens across the country donate the proceeds from Blizzard® sales to their local Children's Miracle Network. For the past eight years, the Madison Dairy Queen has sold more Blizzards® than every other participating Dairy Queen.

In 2006, the first year that Miracle Treat Day was introduced, the Madison DQ sold 3,083 Blizzards® in one day.

Here's a look at the Madison DQ's Miracle Treat Day Blizzards® counts over the years.
- 2006: 3,083
- 2007: 7,011
- 2008: 12,347
- 2009: 18,017
- 2010: 21,405
- 2011: 25,648
- 2012: 31,351
- 2013: 38,412

In 2011, the event reached new heights when owner DeLon Mork and Madison Police Chief Chuck Pulford jumped out of a plane after exceeding the 2011 goal and selling 25,648 Blizzards®. The record-breaking sales have continued, as well as the support for this great cause, and in 2013 the sales goal was broken again. To celebrate, Mork went sky-diving and was joined by current South Dakota Governor Dennis Daugaard.

Dairy Queen has a long-standing tradition with the Children's Miracle Network (CMN). They have been partners for over 25 years and DQ has raised over $86 million for CMN over that time. Last year, Madison's DQ contributed over $40,000+ to CMN through various sales and events throughout the year including Miracle Treat Day. In 2010, the national Miracle Treat Day collected $5.5 million on Blizzard® sales alone.

The Children's Miracle Network's mission is to generate funds and awareness programs in partnership with and for the benefit of member hospitals/foundations and the children they are privileged to serve.


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