Miracle Treat Day
The 8th annual Miracle Treat Day will be held Thursday, August 8, 2013. On this day, participating Dairy Queens
across the country donate the proceeds from Blizzard® sales to their local Children's Miracle Network.
For the past seven years, the Madison Dairy Queen has sold
more Blizzards® than every other participating Dairy Queen.
In 2006, the first year that Miracle Treat Day was introduced, Madison sold 3,083
Blizzards® in one day. In 2007, Madison more than doubled that total by selling
7,011. In 2008, Madison sold 12,347 Blizzards® in one day. In 2009, a new Miracle Treat
Day record was set with the sale of 18,017 Blizzards®. Madison continued the growing
tradition in 2010 by selling 21,405 Blizzards® in one day! The event reached new heights
in 2011 when owner Delon Mork and Madison Police Chief Chuck Pulford jumped out of a plane
after exceeding the 2011 goal and selling 25,648 Blizzards®. The Madison Dairy Queen
sold 31,351 Blizzards® for the 7th annual MTD in 2012.
Dairy Queen has a long-standing tradition with the Children's Miracle Network
(CMN). They have been partners for over 25 years and DQ has raised over $86 million
for CMN over that time. Last year, Madison's DQ contributed over $40,000+ to
CMN through various sales and events throughout the year including Miracle Treat
Day. In 2010, the national Miracle Treat Day collected $5.5 million on Blizzard®
The Children's Miracle Network's mission is to generate funds and awareness
programs in partnership with and for the benefit of member hospitals/foundations
and the children they are privileged to serve.
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