Miracle Treat Day
The 8th annual Miracle Treat Day was held Thursday, August 8, 2013. On this day, participating Dairy Queens
across the country donate the proceeds from Blizzard® sales to their local Children's Miracle Network.
For the past eight years, the Madison Dairy Queen has sold
more Blizzards® than every other participating Dairy Queen.
In 2006, the first year that Miracle Treat Day was introduced, the Madison DQ sold 3,083
Blizzards® in one day.
Here's a look at the Madison DQ's Miracle Treat Day Blizzards® counts over the years.
- 2006: 3,083
- 2007: 7,011
- 2008: 12,347
- 2009: 18,017
- 2010: 21,405
- 2011: 25,648
- 2012: 31,351
- 2013: 38,412
In 2011, the event reached new heights when owner DeLon Mork and Madison Police Chief Chuck Pulford jumped out of
a plane after exceeding the 2011 goal and selling 25,648 Blizzards®. The record-breaking sales have continued, as
well as the support for this great cause, and in 2013 the sales goal was broken again. To celebrate, Mork went sky-diving
and was joined by current South Dakota Governor Dennis Daugaard.
Dairy Queen has a long-standing tradition with the Children's Miracle Network
(CMN). They have been partners for over 25 years and DQ has raised over $86 million
for CMN over that time. Last year, Madison's DQ contributed over $40,000+ to
CMN through various sales and events throughout the year including Miracle Treat
Day. In 2010, the national Miracle Treat Day collected $5.5 million on Blizzard®
The Children's Miracle Network's mission is to generate funds and awareness
programs in partnership with and for the benefit of member hospitals/foundations
and the children they are privileged to serve.
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