Miracle Treat Day

The 6th annual Miracle Treat Day was held Thursday, August 11, 2011. Even the weather couldn't keep Madison's Dairy Queen from shining, which sold 25,648 Blizzards®! Proceeds from the Blizzard® sales will be donated to the local Children's Miracle Network. 2011 marks the sixth consecutive year that DQ of Madison participated in the international Miracle Treat Day. For the past five years Madison has outsold every other Dairy Queen on this special day.

In 2006, the first year that Miracle Treat Day was introduced, Madison sold 3,083 Blizzards® in that one day. In 2007, Madison more than doubled that total with a whopping 7,011. In 2008, Madison sold 12,347 Blizzards® in one day! In 2009, a new Miracle Treat Day record was set with the sales of 18,017 Blizzards®. In 2010, Madison continued the growing tradition and sold 21,405 Blizzards® in one day! Dairy Queen has a long-standing tradition with the Children's Miracle Network (CMN). They have been partners for over 25 years and DQ has raised over $86 million for CMN over that time. Last year, Madison's DQ contributed over $40,000+ to CMN through various sales and events throughout the year including Miracle Treat Day. In 2010, the national Miracle Treat Day collected $5.5 million on Blizzard® sales alone.

The Children's Miracle Network's mission is to generate funds and awareness programs in partnership with and for the benefit of member hospitals/foundations and the children they are privileged to serve.

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