Miracle Treat Day
The 9th annual Miracle Treat Day was held on Thursday, August 14, 2014 and a record-breaking 47,638 Blizzards were sold by the Dairy Queen of Madison, SD! On this day, participating Dairy Queens
across the country donate the proceeds from Blizzard® sales to their local Children's Miracle Network.
For the past nine years, the Madison Dairy Queen has sold
more Blizzards® than every other participating Dairy Queen.
In 2006, the first year that Miracle Treat Day was introduced, the Madison DQ sold 3,083
Blizzards® in one day.
Here's a look at the Madison DQ's Miracle Treat Day Blizzards® counts over the years.
- 2006: 3,083
- 2007: 7,011
- 2008: 12,347
- 2009: 18,017
- 2010: 21,405
- 2011: 25,648
- 2012: 31,351
- 2013: 38,412
- 2014: 47,638
In 2011, the event reached new heights when owner DeLon Mork and Madison Police Chief Chuck Pulford jumped out of
a plane after exceeding the 2011 goal and selling 25,648 Blizzards®. The record-breaking sales have continued, as
well as the support for this great cause and celebrations. In 2013 Mork was joined by current South Dakota Governor Dennis Daugaard
and then by Fire Chief Randy Minneart in 2014 for the skydive.
Dairy Queen has a long-standing tradition with the Children's Miracle Network
(CMN). They have been partners for over 25 years and DQ has raised over $86 million
for CMN over that time. Last year, Madison's DQ contributed over $40,000+ to
CMN through various sales and events throughout the year including Miracle Treat
Day. In 2010, the national Miracle Treat Day collected $5.5 million on Blizzard®
The Children's Miracle Network's mission is to generate funds and awareness
programs in partnership with and for the benefit of member hospitals/foundations
and the children they are privileged to serve.
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